Good to Great was founded in 2011 by former pro tennis players Magnus Norman, Nicklas Kulti and Mikael Tillström. The organization’s focus is to help tennis players go from “Good to Great” and to prepare young people for life on and off the tennis court. The arena, which opened in 2018, is one of the leading tennis and padel facilities in the world for juniors, pros and amateurs. Beyond tennis and padel training, Good to Great offers mental training, fitness training and sports-injury treatments. 
 
In recent years, Norion Bank has clarified its focus on financing solutions for medium-sized companies in the Nordic region. The goal is to bridge the existing financing gap in the market between traditional large banks and smaller players. The bank's driving force is to help medium-sized companies realize their visions, thus contributing to growth and a sustainable financial ecosystem. Norion Bank and Good to Great are united by a goal to support companies and individuals who want to reach the next level. Health and well-being comprise another common denominator for both partners in the cooperation. 
 
– We’re extremely impressed with the Good to Great team’s work. With energy and dedication, they run training programs and a world-class arena that create opportunities for talented young tennis players. Just as Norion Bank helps companies reach the next level, Good to Great helps talented young players improve and achieve their full potential. We are proud to support the organization as sponsors, and we have an excellent collaboration with the Good to Great team. Furthermore, we see great opportunities for new business and to increase brand awareness, says Martin Nossman, CEO of Norion Bank. 

Read more about Good to Great here